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agentii de marketingÎn ce privește strategia de preț, Toyota s-a putut diferenția de abordarea “cost+financial gain” a celorlalți jucători din piață urmărind crearea de income și valoare. Diferențierea a fost posibilă datorită sistemului de producție Toyota, concentrat pe reducerea risipei și perfecționare continuă, combinate c